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Video: Collating for Label Intrigue

 

12/12/2018

We can build cut & stack print forms with varied messaging, characters, and graphics for a randomized shelf experience, but when each version is bundled in packs of 1,000, is the shelf experience really going to be "random"? Collating the labels prior to bundling is the best way to create a truly random experience for the consumer and ensure all of the versions hit the shelf at the same time. Hart Swisher, VP of Innovation and Research, discusses how the technology works and the benefits.

 

About the Author

Kimberly Flynn

Kimberly Flynn

Marketing Manager at Hammer Packaging since 2017. I believe the most rewarding place for a marketing professional is in the packaging industry. The innovation and evolution of packaging is fascinating!