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Driving Innovation

Valvoline’s Success Through Partnership

 

2/16/2021

THE OPPORTUNITY

rigid-v-flex-(1).pngVisit any automotive store in the U.S. and the industry standard for gear oil packaging is consistent: a tall, rigid, cylindrical container with a Yorker cap at the top. One brand after another follow the same packaging recipe. Valvoline asked the question, “Is this the best design for the consumer experience?” Valvoline’s focus on the user experience opened a new approach that has been met with great success.

Consumers wanted a package that allowed them to easily apply gear oil in tight, awkward spaces around the vehicle, without spill and waste. .

The answer: a flexible pouch.


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*All photos credited to Valvoline