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Amazon Transparency Program

What Brands Need to Know



Amazon Transparency Program: What you need to know

Over 50% of pAmazon-logo.pngroducts shipped from Amazon come from third-party sellers, leading to a growing number of "fake products" targeting consumers.  (New York Times, Welcome to the Era of Fake Products). Amazon has developed a unique coding system for product packaging that would proactively prevent counterfeit products from reaching consumers.

Whether products are fulfilled by Amazon or shipped directly by third party partners, Amazon scans each serialized Transparency-enabled code to verify authenticity. Along with authenticity, the codes can also be used to provide additional product details such as manufacturing date, location and product information.

Here's how it works
  • Each unit would be serialized with a unique 2D bar code on every printed package
  • Amazon supplies the codes to converters (like us) and we print the individual codes to each of your packages/labels
  • Consumers can download the "Transparency" app, scan the codes, confirm their product is authentic, or discover additional information about the product.

*Note: sample label above for illustrative purposes only. 

To learn more about the Transparency program and the app, visit the website or download the PDF guide.

Ready to talk about your products? Contact us today!

About the Author

Kimberly Flynn

Kimberly Flynn

Marketing Manager at Hammer Packaging since 2017. I believe the most rewarding place for a marketing professional is in the packaging industry. The innovation and evolution of packaging is fascinating!