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Understanding the benefits of shrink sleeves

Shrink sleeve labels continue to make their way as one of the fastest-growing segments in the packaging industry--and for good reason. Shrink sleeve labels provide colorful, 360-degree messaging and wrap-around coverage, conforming to the shape of the container. With high shelf impact and endless design possibilities, many brands are discovering how shrink sleeves can benefit their marketing strategy.

As brands continuously compete for space in stores, each decision in packaging and design is crucial, and shrink sleeves provide numerous ways to help a product stand out. The conforming nature of a shrink sleeve label offers more space on the shelf for the product, in addition to highlighting the unique shape of the container. With wrap-around messaging, brands have the ability to grab a customer’s attention with bold statements and call-outs. And because the web offset plates are made in just minutes at no cost, design changes can be made quickly and easily. This makes limited-time promotions or seasonal design changes and messaging easy and cost-effective.

Shrink sleeves continue to grow as a strong decorating technique from a marketing perspective. From cold foil stamping, special coatings, inks and additives, such as pearlescent and thermochromatics, the design opportunities are endless. With variable sleeve offset presses (VSOP technology) and/or UV Flexo, shrink sleeves provide added design features to help your product stand out among competition.

Hammer Packaging is committed to innovation and uses the most advanced technology, techniques, proofing, press controls and standards required to produce a close visual match from proof to print. Our highly skilled prepress team will help you visualize your container in the finished shrink sleeve label with a 360-degree rotation digital 3D rendering, allowing you to evaluate the design and make changes before going to production.

Talk to us about your big picture goals and let our engineering team outline your options. Give us a call today to get started.

Recent Press Releases

Recent News & Updates